Conexiones y Horizontes: Doimo Cucine’s Spain

On the 22^nd of November 2024, the entire Doimo Cucine Spain network gathered in Seville to share the marketing plan dedicated to supporting the brand’s growth across the country.

As always, we put our soul into every project and choose to work with others who do the same. This is why we can declare the presentation day dedicated to the 2025 strategic marketing plan for Spain a success. Spain is currently the most important European market for our brand’s exports, while at least two other markets are already showing promising results on the horizon.

The local retailers in attendance were offered a journey through our activities in 2024, and those to come in the next twelve months under the theme “Connections and Horizons” – the title of the event – focusing on their relationship with the brand. For those like us who believe in creativity, dare to embrace new challenges, and succeed, maintaining a vibrant connection with every single collaborator is crucial. We talked about numbers, strategies and opportunities, all revolving around visions and passions – the very essence of the human soul. Together, we looked into that essence and sought inspiration to nurture it during a workshop. The result? Stimulating reflections on the shared values that underpin the connections we can create among ourselves, which will, in turn, enrich our shared horizons.

For 2025, we will collaborate with our press office on an advertising campaign in print magazines and with our communication agency on a digital strategy aimed specifically at reaching new individuals potentially interested in our kitchens. This is how we will promote the Doimo Cucine brand and, as happened last year, we anticipate another outstanding example of teamwork to:

• consolidate our image as a specialist in the mid-to-high-end segment
• increase brand awareness
• boost B2B and B2C traffic to sales points
• solidify relationships between retailers, field agents and the Sales & Marketing teams